Complementing my innate passion for aesthetics and in effective communication, is a strong inclination toward systems and methodologies that streamline creative, productive, and internal communication processes. I am dedicated to optimizing workflows, minimizing time wastage, and enhancing overall efficiency.
Excellent interpersonal interaction skills with work groups.
ART DIRECTION
Leadership in communication Projects:
In national and international advertising agencies, I have conceived and overseen the execution of dozens of ATL campaigns across various market contexts, from entertainment to automotive to fast-moving consumer goods. I have involved and guided each professional to ensure everyone was synchronized with the key concept of each campaign.
@ Saatchi & Saatchi
Clients: Medusa Film, ENEL gas, Unilever, Poste Italiane and more
ADVANCED TECHNOLOGIES AND GEN-AI:
I believe that a creative professional cannot ignore the use of new systems and tools available. I use generative artificial intelligence platforms daily, carefully study and select each new product that allows me to maximize results, accelerate processes, and reduce costs.
BRAND IDENTITY DEVELOPMENT
I recognize a fundamental value in the aesthetic identity of a brand. With meticulousness and creativity, I have designed the face and given voice to various entities on traditional and digital media.
Clients: Poste Italiane, LIDL, Barberini, Infiniti motors and more
GRAPHIC DESIGN FOR FILM INDUSTRY
Within the set design department, I supervised the graphics department for films and television series, applying not only my graphic design knowledge but also devising agile systems to ensure the accurate delivery of materials to the set in accordance with the script.
Clients: Paramount, Minerva pictures, Groenlandia, Wild side